Topic: "social CRM"

Yammer

The Social CRM – Increasing Customer Satisfaction with Social Media

August 20th 2012

For those who were wondering why Microsoft bought Yammer, the answer lies deep within the Microsoft portfolio of products. In Microsoft Dynamics, their Customer Relationship Management (CRM) software, they are responding to a growing need in businesses large and small – that of tracking relationships and interactions in a digital world. Yammer, the business social […]

What You Need To Know About Social CRM

May 29th 2012

Most organizations already use a customer relationship management (CRM) solution, and they more than likely employ social media strategies to further their marketing efforts. But what if you combined the two with social CRM software – could you improve your company’s reach? Traditional CRM is all about building and maintaining relationships with your customers; social CRM (SCRM) simply uses social media tools to supplement this goal.