Topic: "scrm"

What You Need To Know About Social CRM

May 29th 2012

Most organizations already use a customer relationship management (CRM) solution, and they more than likely employ social media strategies to further their marketing efforts. But what if you combined the two with social CRM software – could you improve your company’s reach? Traditional CRM is all about building and maintaining relationships with your customers; social CRM (SCRM) simply uses social media tools to supplement this goal.