CRM Definition

What is the definition of a CRM?

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1 Response to "CRM Definition"

  • Karin Wilson 04:54 PM 23/4/2012

    Customer Relationship Management (CRM) is a strategy used by organizations that looks at customers’ needs and behaviours in order to build stronger customer relationships. CRMs involve many technical components, used to organize and automate business functions. CRM is a software solution that assists organizations in harmonizing all of the information available about their customers, sales, marketing, responsiveness and trends.

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