CRM and ERPCRM and ERP

Is CRM part of an ERP system or its own business software category?

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1 Response to "CRM and ERPCRM and ERP"

  • Karin Wilson 10:07 AM 08/3/2012

    Both! When acting as a unique entity, a CRM consists of sales force automation (SFA), marketing automation, and customer support. As part of an ERP, CRM is one of the five pillars that compose the system.

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