Size Drives Strategic Technological Advantage for SMBs
It is often said that small and mid-market companies are at a strategic disadvantage when compared to their larger, tech-savvy and market-leading competitors. However, nothing could be further from the truth.
While it is true that there are many challenges that SMBs need to overcome, these same SMBs have become the beneficiary of the billions of dollars that technology industry giants have been investing into this SMB marketplace – one of the few remaining growth sectors that are still available to them.
And while your larger competitors do have the ability to throw more dollars towards new initiatives, the sheer scale and complexity of these enterprise-class organizations make it difficult and time consuming for them to realize any degree of ROI from investments.
So, with the powerful tools that are now available to SMBs, they can be far more agile and responsive to the changing trends in technology, enabling them to exploit emerging opportunities far faster than their larger, infrastructure-burdened competitors.
SMBs Realize Results Faster
With the deep, robust, out-of-the-box functionality being offered by organizations like Microsoft, SMB business transformation can often occur in less than six months – similar levels of re-automation initiatives for larger-scale enterprises can take years!
In fact, through my 20-plus years in providing business software and automation services to the SMB marketplace, never before have I seen such opportunities available to small and mid-sized organizations, to capture market-share and gain efficiencies in scale, as I have witnessed over the last four to five years.
Supply chain integration is a reality, not just a buzzword.
With today’s intranet applications, which reach far beyond
core order processing, small and mid-market organizations have
the ability to run rings around their larger less agile competitors.
In combination with this deep, robust out-of-the-box functionality, these products offer extended supply chain capabilities that enable first- and second-generation businesses to achieve maximum velocity, quickly and easily.
Information Efficiency Not Just for the Big Boys
And of even greater significance is the maturation of the SMB market participants. Ten years ago, business owners were looking for transactional efficiencies – that is, better order processing systems and less manual processing of transactions.
Today, the call is for information efficiencies. Leading SMBs have already begun to realize that information efficiency is not just for the big boys anymore. They recognize that capturing true supply chain and information efficiencies translates to real dollars saved and real opportunities gained.
So with that, the time to act is now – you can either stand on the sideline and watch or take advantage of the powerful tools available to you and grow!
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